Lead Pulse’s New VP of Education Services

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Lead Pulse Media hires new Vice President of Education Services to expand Edu Lead Gen Services

It is with great excitement that we welcome Dena Ocampo to the Lead Pulse Media team!  Dena is a seasoned veteran with over 10 years in Education Marketing. We continue to broaden our services in Education and it would be a great time to discuss any of the following:

  • Online Schools
  • Campus Schools
  • Call Center Leads
  • Real-time, Exclusive TCPA leads for Call Centers
  • CPA Edu Portals
  • Mobile Lead Generation

Please contact Dena today at dena@leadpulsemedia.com to discuss opportunities.

Why Lead Generation Campaigns Fail

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All too often my team engages new potential clients with initiatives that we know for certain we can help achieve. The first objection we confront:

‘We’ve tried lead generation in the past and it just hasn’t worked for us.’

Ever happen to you? I’m sure it has. Here are the three interrelated reasons why lead generation ‘strategies’ fail.

Expectations

Many times lead providers are so focused on securing the budget that they don’t take the long-term relationship into account. If you don’t consider the client’s goals, you will have a customer, NOT a client.

Likewise, clients need to be clear about their goals. If you cannot articulate a goal you cannot achieve it.

Metrics

How will those goals be quantified? What are the macro and micro goals and when they are achieved, how does this help both groups grow?

Feedback

An ongoing feedback loop is critical. All too often my group finds that clients are unable to provide quantifiable feedback. Sometimes Advertisers provide feedback weeks, even months after a campaign is completed. By then it’s too late, leaving the campaign no time to optimize mid-stream.

Communication is the key to any successful relationship and open discussions on Expectations, Metrics and ongoing Feedback will set the state for a successful campaign.

Magazine Lead Generation

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Budgets for 10 of the top Magazines in the US. This is not a magazine room campaign or a credit card campaign. Excellent brands for your site. We need leads with disposable income that can convert into buyers. Please contact me if interested kevin@leadpulsemedia.com

Graduate Programs

By | Partnership Opportunities | No Comments

EDU campaigns targeted to acquiring graduate students can be difficult to place. We have an incredible opportunity focused to candidates with Bachelor’s Degrees or higher as well as real world experience including C-Level Executives. Additionally, we have the capability to target by program interest. All performance based on a cost per lead basis.

Please reach out if you would be interested in discussing further.

Work at Lead Pulse Media!

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Lead Pulse Media is hiring! Experienced in campaign execution & client management or developing publisher relationships? A background in lead generation strategy and making clients happy is a must.

If you think this sounds like you please reach out to learn about becoming a member of our team!

Email: Careers

Entrepreneurship

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I’m always flattered when friends or colleagues compliment me on my Entrepreneurship, although I’ve never really considered myself an Entrepreneur.

What makes someone an Entrepreneur? Is it business acumen? The ability to create a unique value proposition in a competitive marketplace? Or simply based on a company’s growth? Hey, in the online advertising world, everyone seems all too happy to tout their latest Inc. #500 Ranking (and admittedly I’ve done that too.)

To me, being an Entrepreneur simply means creating service that my team is proud to provide and makes our client’s lives easier. I’ve always considered myself in client service, and simply wanted to build a company that got these basic principals right: creating results that have reattained long-term, meaningful client relationships, and unique publishing partnerships who can count on us to help achieve achieve their goals.

The term “Entrepreneur” always has a connotation of risk that goes along with it, but anyone who puts this principals at the forefront of their mission statement will surely achieve success.

Hispanic Publishers

By | Partnership Opportunities | No Comments

US Hispanic Budget CPL & CPA: We are growing tremendously in Travel geared towards the US Hispanic market and need quality publishers with strong traffic. CPA & CPL budgets available. Please reach out if you can deliver quality and scale.

Travel Budgets

By | Partnership Opportunities | No Comments

Travel Budgets for our Partners: Travel was our fastest growing vertical in 2012 and we were fortunate to work with 12 US state tourism boards. We have our eyes set on all 50 in 2013 and are looking for quality publishers to assist us on a CPA/CPL basis. In particular, we have some big budgets coming down the line which require some geo-targeting for CPA via linkout or banner and lots of upside for the additional targeting. Please reach out if you are interested in discussing!