Lead Pulse’s New VP of Education Services

By | Employment

Lead Pulse Media hires new Vice President of Education Services to expand Edu Lead Gen Services

It is with great excitement that we welcome Dena Ocampo to the Lead Pulse Media team!  Dena is a seasoned veteran with over 10 years in Education Marketing. We continue to broaden our services in Education and it would be a great time to discuss any of the following:

  • Online Schools
  • Campus Schools
  • Call Center Leads
  • Real-time, Exclusive TCPA leads for Call Centers
  • CPA Edu Portals
  • Mobile Lead Generation

Please contact Dena today at dena@leadpulsemedia.com to discuss opportunities.

Why Lead Generation Campaigns Fail

By | Lead Generation

All too often my team engages new potential clients with initiatives that we know for certain we can help achieve. The first objection we confront:

‘We’ve tried lead generation in the past and it just hasn’t worked for us.’

Ever happen to you? I’m sure it has. Here are the three interrelated reasons why lead generation ‘strategies’ fail.

Expectations

Many times lead providers are so focused on securing the budget that they don’t take the long-term relationship into account. If you don’t consider the client’s goals, you will have a customer, NOT a client.

Likewise, clients need to be clear about their goals. If you cannot articulate a goal you cannot achieve it.

Metrics

How will those goals be quantified? What are the macro and micro goals and when they are achieved, how does this help both groups grow?

Feedback

An ongoing feedback loop is critical. All too often my group finds that clients are unable to provide quantifiable feedback. Sometimes Advertisers provide feedback weeks, even months after a campaign is completed. By then it’s too late, leaving the campaign no time to optimize mid-stream.

Communication is the key to any successful relationship and open discussions on Expectations, Metrics and ongoing Feedback will set the state for a successful campaign.

Magazine Lead Generation

By | Employment

Budgets for 10 of the top Magazines in the US. This is not a magazine room campaign or a credit card campaign. Excellent brands for your site. We need leads with disposable income that can convert into buyers. Please contact me if interested kevin@leadpulsemedia.com